Big business joins social community: how ICT, industry’s social responsibility is the best bet for change

This article was originally published on ITWeb Business

Those who rule money, rule the world is a common idiom, and not nearly as pessimistic as it may seem. The perception of business is changing, and has been for a decade at least. People are thinking about big business less in terms of a malignant curse out to ruin our health and our planet, and more in terms of a resource for social improvement. A simple scale is 20:1, where business revenue is 20 times that of NGO revenue. People are taking notice of this disparity, and more importantly, big business is sitting up and seeing there is a real difference to be made. Read more.

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